SEM Blog

Paid Search Marketing / 14.10.2014

By Andrew Goodman President and Founder, Page Zero Media @andrew_goodman Subscribe to RSS At this time of year, the pressure is on to “be ready” for the upcoming hot season, and to “work with increased budgets.” Various cheerleaders and naysayers in your company (and especially, our friends at the search engines) may be pushing you and pulling you every which way, trying to find justifications in current profitability indicators to provide fuel for arguments to turn up (or down)...

Paid Search Marketing / 09.10.2014

By Mona Elesseily Vice President, Online Marketing Strategy Page Zero Media @webmona Subscribe to Articles More advertisers are taking advantage of video advertising opportunities. According to the IAB Internet Advertising Revenue Report for 2013, video ads are increasing in popularity, rising up to become the fourth largest ad format after search, display/banner and mobile. Meanwhile, search and display ads are losing ground. Continue reading on Marketing Land...

Paid Search Marketing / 03.10.2014

By Andrew Goodman President and Founder, Page Zero Media @andrew_goodman Subscribe to RSS   Looking at the usual small pile of unwanted solicitations sitting on our dining room table, it made me think. “DO NOT BEND” in red caps, on a simple renewal notice for a women’s fashion magazine. Do not bend? Are you serious? “The favor of your reply is requested,” in a script font on mail from one of our favorite charities. How polite! I think I’ll… Most people...

Paid Search Marketing / 18.09.2014

By Andrew Goodman President and Founder, Page Zero Media @andrew_goodman Subscribe to RSS Earlier this year, we were sad to wind down a relationship with an eight-year client. It wasn’t unexpected. Few projects take eight years to complete, and despite the need for close and meticulous ongoing campaign management, sometimes when you’re in bed together for eight years, it’s perceived that you’ve run out of ideas. We were instrumental to taking the company from below $500,000 in annual...

Paid Search Marketing / 09.09.2014

By Andrew Goodman President and Founder, Page Zero Media @andrew_goodman Subscribe to RSS It’s no secret that the state of digital marketing conferences is in flux. Some conference series have become long in the tooth; others are ascendant. How dire is the situation? Whoops, I might have let the cat out of the bag. “Flux” is usually a code word for “trouble.” The old logic may be unraveling. Continue reading on The SEM Post  ...

Paid Search Marketing / 05.09.2014

Building a successful pay-per-click (PPC) campaign can sometimes be viewed as "sculpting" in the sense that you need to chip away at the parts that won't help you achieve your conversion goals until you are left with a strategy that works. Now, as ever, profitable pay-per-click (PPC) campaign structures lie waiting somewhere on the other side of opaque customer intentions, challenging competition, and confusing interface quirks. Like writing the great American novel, PPC is hard. The...

Search Marketing / 13.08.2014

By Andrew Goodman President and Founder, Page Zero Media @andrew_goodman Subscribe to RSS Weirdest. Client. Ever. Also, Great Client. Have you ever fantasized about your vanity plate? I have. For quite a while, I thought it would be cool to drive around with the plate ADWORDS. In Ontario, where they cram eight letters into a vanity plate, I could even go with PAGEZERO – following the logic of “now they can’t tow me out of my own parking spot.” Or...