Page Zero Speaking Engagement: ClickZ Live New York, April 1, 2014
Page Zero founder Andrew Goodman will speak on the “Remarketing and Behavioral Ads: Whats New” panel at ClickZ Live -New York April 1, 2014. Come say hi! See Full Agenda & Buy Tickets
Quality Score Isn’t Actionable. Here’s What You Can Do About It (Traffick)
Everyone in PPC (and related display advertising) today knows that ad rank is determined in part by your bid, and in part by a multifaceted relevancy measure called Quality Score.What many still don’t realize is that Quality Score doesn’t merely determine rank on the page (of the ad listings), but also impression share or the frequency […]
Do “Suspicious Minds” Make the Best PPC Managers?
It’s important to adopt the proper balance between an expansionary approach and a stance of vigilance. In the right proportion, the “suspicious mind” is a sharper campaign manager than the pure optimist, or the “laissez-faire” thinker. Why can’t you seeWhat you’re doing to meWhen you don’t believe a word I say? – Fine Young Cannibals […]
PPC for Start-Ups
A breakdown of three different ways start-ups often use PPC to acquire new customers and a look at which ones have proven to be the most successful. Paid search is the quintessential tool for acquiring new customers. So shouldn’t it be the ideal tool for high-growth start-up companies? Yes it can be, but it often […]
PPC Goes to Cleveland
PPC is still the hardest working channel in advertising. Clients get value they can touch, feel, and take to the bank. PPC gets on the plane. It goes to Cleveland. You’ve heard of the amplifier that “goes to 11?” PPC is like that, only it “goes to Cleveland.” If you follow the high level chatter […]
Better Than Finger-Cooking: Ad Testing Tool Use for the Reluctant Artisan
If you’re involved in ad testing, give these simple statistical calculators a try and ensure you have the familiarity with mathematical tools and foundations to succeed. Without even knowing it, all PPC advertisers are in the business of using predictive models to improve response rates. The barriers to entering the field are so low, though, that […]
Page Zero Speaking Engagement: State of Search, Dallas, Nov. 18, 2013
Page Zero founder Andrew Goodman will speak at The State of Search conference in Dallas on November 18, 2013. Come say hi! Agenda & Registration
PPC Ad Creative: Follow the Rules, Dammit!
In PPC, always leave space for continued refinement and new discoveries, but don’t take this as carte blanche to deviate from million-dollar-proven rules, just for the sake of idle curiosity. Columnist Andrew Goodman explains. Disclaimer: the following rant is directed only at myself… and any other brilliant and creative being with flesh, bones, and blood […]
Page Zero Speaking Engagement: SMX Milan 2013
Page Zero founder Andrew Goodman will speak at the following sessions at SMX Milan on November 1, 2013: Amazing Paid Search Tactics & Tools Fast and Easy SEA Analytics Forget What You Know About SEA – Best Practices Debate Come by and say “ciao” to Andrew! See Full Agenda & Buy Tickets
5 PPC Iterations You Ignore at Your Peril
Andrew Goodman shares five typical PPC tactics you can’t afford to ignore and suggestions on how you’ll have to iterate once you get them running. Monty Python dropped a cookie in 1979, so unfortunately, I have to give them 100% credit for the all-important nugget of wisdom, “Blessed are the cheesemakers.” A trade publication has […]