Page Zero Speaking Engagement: Pubcon Las Vegas 2014
Page Zero’s VP of Online Marketing Strategy, Mona Elesseily, will speak on the “21 Biggest Google AdWords Mistakes” panel at Pubcon in Las Vegas on October 7th, 2014. Come say hi! See Full Agenda & Buy Tickets
5 Common PPC Keyword Bidding Errors
There is a lot more to bidding, keywords, queries, Quality Score, and overall prioritization of effort in a PPC account than initially meets the eye. Thinking in multiple dimensions is a must. On the surface, PPC keyword bidding looks simple and one-dimensional. Keep updating individual keyword bids until each is hitting your key performance indicator […]
Can You Hit Google’s Knuckleball?
While Google does throw many “knuckleballs” at marketers, there are several “fastballs” in there, too, if you know where to look. Another year, another season of high hopes for my beloved Toronto Blue Jays. Our former Cy Young-winning knuckleballer, R.A. Dickey, offers hope and heartache. A strong seven-inning performance will be followed up by an […]
Page Zero Speaking Engagement: eMetrics Summit, June 16th, 2014
Page Zero founder Andrew Goodman will speak on The Three Bears of Actionable Search Analytics at The eMetrics Summit in Chicago on June 16, 2014. Come say hi! Agenda & Registration
Page Zero Speaking Engagement: Click Z Live, May 16th, 2014
Page Zero founder Andrew Goodman will speak on some new developments in Remarketing & Behavioral Ads at The Click Z Live conference in Toronto on May 16, 2014. Come say hi! Agenda & Registration
Page Zero Speaking Engagement: Click Z Live, May 15th, 2014
Page Zero’s VP of Online Marketing Strategy, Mona Elesseily, will speak on Smart Paid Media Tactics at The Click Z Live conference in Toronto on May 15, 2014. Come say hi! Agenda & Registration
Canada: A Vast, Unspoiled E-Commerce Frontier?
Our neighbors to the north have lots of work to do when it come to capitalizing on the many e-commerce opportunities available to them. With the approach of the first ever ClickZ Live Toronto conference in beautiful Toronto springtime, it’s now apropos to remove my pan-North-American and global marketer hat, and definitely time to scale back […]
After April 22, You’ll Be Busy. Because AdWords Is About To Get A Lot Better
Last year, while many other advertisers were holding protests and doing the Chicken Little dance, I decided early on to say something different: Enhanced Campaigns were going to make things… yes…better.A year later, and we’re still living with the pain of something that was taken away: bid control over the tablet channel. What we gained was […]
Why I Hate Ad Extensions
Although there are endless touted benefits to ad extensions, here is a look why they may not be all they’re cracked up to be, with 11 detailed reasons. OK, “hate” is a strong word. If I were appropriately British, I’d probably soften this to “Why Ad Extensions Are Sometimes Found Wanting.” Being Canadian, all I […]
The Web from an Elite to a Mass Medium – The Irony of ‘Free and Open’? (Traffick)
Sir Tim Berners-Lee posted this reflection on the Google Blog on the 25th anniversary of his invention of the World Wide Web.For those of us who were around then, it would be convenient to say we remember the day it happened, or the year it happened, and we warmly embraced that hypertext world he created from Day […]