What if the Mail Had a Quality Score?

Looking at the usual small pile of unwanted solicitations sitting on our dining room table, it made me think. “DO NOT BEND” in red caps, on a simple renewal notice for a women’s fashion magazine. Do not bend? Are you serious? “The favor of your reply is requested,” in a script font on mail from […]

The Big Secret to Google’s Quality Score

Quality Scores on tough keywords are not a judgment that you’ve failed, they’re simply benchmarks of intent matching. Part two in a two-part series. In Part 1 we discussed what Quality Score does to your business performance. Now I will reveal the big secret to Quality Score. Google’s New Disclosure Unless you’ve been living under […]