Search Marketing

Search Marketing / 30.06.2017

Whether it’s in the field of trade, tax, foreign investment, antitrust, culture, or anything else, initiatives that block foreign companies from doing business – while often well-meaning, and sometimes aiming for consumer protection, local justice, or even some international development objective – perhaps fail to realize their own flaws. Primary among them is protectionism. In levying grand and bold strictures and fines upon offending (foreign) companies, regulators find themselves deep in (political) wars of tit-for-tat –...

Search Marketing / 02.03.2016

To put it in perspective, the last time Google held its on-campus Google Dance in conjunction with the SMX West conference, George W. Bush was still President. In the Democratic Primaries following Super Tuesday 2008, it was far from clear that Barack Obama would defeat Hillary Clinton for the Presidential nomination. Obama had a slight lead in delegates at that point, and was trailing in popular vote. Despite the very close race, Clinton reluctantly saw...