What We're Thinking

Arbitrary destruction of reputations turns people into slaves. -Nassim Nicholas Taleb, recent Facebook post Ever been taken down by an “ambush audit”? It’s not fun.…

So you’ve set up your mobile PPC campaigns, but are these searchers converting? Mobile, mobile, mobile. It’s all we hear about these days! Even so,…

Despite what many think, writing ad copy isn’t easy. It takes time to come up with good ad copy! As a result, many in the…

There are tens of thousands of PPC account managers out there today, which has led to a surprisingly wide range of account strategies. Can they…

Many businesses look to paid search to kick-start their online marketing, but columnist Mona Elesseily notes that you need to have the right elements in…

Back in the day, we used phones for everything! We dialed 411 to find someone’s contact information, called shops to inquire about store hours, and bought items…