[mashshare] (Warning: real-world data below!) Most advertisers continue to be unimpressed by subjective criteria in online advertising. And complex attribution patterns can involve too many leaps of faith. And yet… Is that a spring thaw you hear outside the window of your digital marketing event? No, that gushing sound you hear is the din of unanimity regarding the importance of the mobile channel. That’s a far cry from years ago when advertisers simply raced to turn mobile off. Searches...
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By Andrew Goodman President and Founder, Page Zero Media @andrew_goodman Subscribe to RSS Thinking of getting fancy with Quality Score? It may be better to be more straightforward. Read on. Quality Score is the driving force in the PPC ranking algorithm at all major search engines; indeed, it has been since Google AdWords Select was released in 2002. You could do far worse than to model your strategy as if Quality Score were essentially unchanged from that early formulation of...
By Andrew Goodman President and Founder, Page Zero Media @andrew_goodman Subscribe to RSS Chatting with a conference speaker who just happens to be a longtime, focused SEO vendor, I didn’t have to wonder how long it would take before I’d hear the SEO lifer’s take on PPC: “It’s like the crack cocaine of marketing.” He got to that point in about six seconds. The characterization stems from the perception SEO old-timers have that they’re having trouble competing for credibility in...
By Andrew Goodman President and Founder, Page Zero Media @andrew_goodman Subscribe to RSS Twitter and Google have reportedly reached a deal to provide Google with access to Twitter’s entire database, including near-real-time tweets, essentially reviving a 2009 deal that lapsed in 2011. What impact will this have on the universe? In our view, the deal is not insignificant. For marketers, the Twitter-Google integration crystallizes intuitive principles of contemporary content and social marketing. Common-sense principles of developing a social presence and building...
Paid Search Marketing / 03.02.2015
Google, Partners, and Loyalty (Or: Thanks for the Espresso Machine, But…)
By Andrew Goodman President and Founder, Page Zero Media @andrew_goodman Subscribe to RSS It’s been just over three years since Andy Rooney died. For a time, there may have been a shortage of curmudgeonly commentary on our planet. Luckily, I’m here to pick up the slack. Or if you like, pretend Andy has come back to life, channeling Eminem: “This looks like a job for me… cuz we need a little grumpy old man, and it feels so empty...
Page Zero Media seeks a Paid Digital Media Specialist. Working with our world-renowned team of PPC specialists and related digital marketing professionals, the Paid Digital Media Specialist will be responsible for helping our clients expand their customer acquisition horizons beyond Google AdWords and Bing Ads. The candidate should have specific skills demonstrating a track record of running digital advertising campaigns in a complex, auction-based environment such as Google AdWords, Facebook, the Google Display Network, and beyond. The candidate...
By Mona Elesseily Vice President, Online Marketing Strategy Page Zero Media @webmona Subscribe to Articles It’s that time of year again! Time to set some PPC New Year’s resolutions! And what better item to start with than ad copy? Done right, re-writing your ad copy is one of the most impactful changes you can make in an account and a sure-fire way to improve PPC performance. Unfortunately, ad copy is sadly overlooked. Even by me — as you can see by the topics I...