What We're Thinking
PPC Geo-Bidding, Simplified
Recently, I came across a social media post that — honest to goodness — went on at length about the price the poster would be willing to…
Are Paid & Organic Distinct Channels? Not So Fast
At our company’s informal book club, we recently had a nice discussion of David Hand’s The Improbability Principle: Why Coincidences, Miracles, and Rare Events Happen…
Independent Research Firm Clutch names Page Zero Media a PPC Industry Leader
Toronto-based Page Zero Media has been recognized as an industry leader in a recent consolidated US and Canadian market research study. The study, conducted by…
Targeting on Google’s Display Network (GDN): The Lowdown on Layering
Historically, the Google Display Network (GDN) had limited features, and it was impossible to fine-tune and narrowly target segments/users/customers. Today, there are more ways advertisers…
Reactive SEO vs. Proactive SEO
I, for one, love and respect our spam-fighting, quality-content-loving overlords. Perhaps because I’m mainly associated with the PPC side of our company, I and my…
7 Ironclad (Slightly Fudgeable) Laws of PPC Campaign Structure
[This post is a companion to a panel session at SMX East in New York, Sep. 30, 2015: The Great PPC Account Structure Debate –…