What We're Thinking
Massive Cash, Uncertain Attribution: Automotive Ad Spend Trends
Along with insurance companies, car companies have been one of the major holdouts when it comes to their lingering attachment to relentless, expensive television advertising.…
11 Ways Search Has Changed Since the Last Google Dance
To put it in perspective, the last time Google held its on-campus Google Dance in conjunction with the SMX West conference, George W. Bush was…
Page Zero Delivers Full-Service Social Media Management and Content Marketing to Linxup
Since Page Zero introduced full-service social media and content marketing services in 2013 under the banner of “Findability,” we’ve found a hungry audience waiting for…
Goodbye, Right Rail: 7 Incredibly Cogent Points About the New-Look AdWords
Everyone’s talking about Google’s recent decision to remove AdWords ads from the right rail. Let me humbly add the most incredibly cogent response to date.…
The Death Of Search Marketing Expertise
Recently, I had dinner in Orlando with Bill and Ted (not their real names), some pretty successful digital agency owners. (By successful, I mean more…
PPC Geo-Bidding, Simplified
Recently, I came across a social media post that — honest to goodness — went on at length about the price the poster would be willing to…