What We're Thinking
Google Chess
The marvels of Big Data, machine learning, and (if and when things get that far in any particular endeavor) artificial intelligence have sometimes appeared overstated.…
Growth Hacking Not Required: How Our PPC Team puts New Media Dollars to Work in a White-hot SaaS Market
For the second year running, Page Zero is traveling to Ottawa to attend SaaS North, Canada’s foremost event for founders and investors in software-as-a-service companies.…
A Simple Solution to the “Facebook Problem”
With the emergence of the Cambridge Analytica fiasco, many observers feel like the moment is ripe for Facebook to take a major fall. Change is certainly…
Digital Advertising: Fear of the Unknown (The Epidemic)
CPG conglomerates accustomed to "spray-and-pray" ad practices have turned accusatory towards the most highly accountable forms of media of all time. Eliminating PPC ad campaign…
2018 PPC Predictions: Meta-Analysis to Kick off the Year
To kick off the year, we’ve been treated to the usual round of roundups: expert predictions for what to expect in the coming year. For…
Three Takeaways from the Nov. 7 “PPC vs. SEO” Session at Pubcon 2017
Last week, with my colleagues Cory Kleinschmidt and Mona Elesseily, I attended and spoke at Pubcon in Las Vegas. To refresh your memory, Pubcon is…