SEM Blog

Paid Search Marketing / 29.01.2010

You know that Quality Score is important. But here's a look at exactly what it is and what it can or cannot do. In search marketing, it's easy to get people obsessed with a particular metric: you express it on a scale of zero to 10. (Remember Toolbar PageRank?) It's only been a few months now that a significant number of search advertisers have even figured out how to look up Quality Scores on their Google AdWords...

Paid Search Marketing / 15.01.2010

Strong cognitive abilities don't automatically lead to rational behavior in online marketing and life. How to avoid being a 'cognitive miser.' 2009 was a wacky year. Example: I received a perplexing voicemail from the perpetrator of one of the top (alleged) Ponzi schemes of all time. "I want to know your company!," he chirped. Presumably, the fallen guru was seeking reputation management services. I Googled him: it wasn't pretty. You might think it strange that someone thinks...

Paid Search Marketing / 04.12.2009

Got math? Got stats? Think you're golden? Think again. One of the amazing qualities of paid search is its addictiveness. Once in the profession, people tend to stick around. Even CEOs of good-sized companies have been known to cling to the campaigns they initially set up, ceding the work to specialists only after colleagues and family members manage to wrest the mouse out of their hands. We have a remarkable employee retention rate at our agency. While...