What We're Thinking
Five Things Google Gives Away for Free
I’ve developed a slightly mystical belief: there is no free lunch. Or call it instead the Free Stuff Karma Syndrome. Better yet: Maybe You’ll Do…
The Big Secret to Google’s Quality Score
Quality Scores on tough keywords are not a judgment that you’ve failed, they’re simply benchmarks of intent matching. Part two in a two-part series. In…
The New, New Quality Score: 1 Incredible Secret Revealed
Google’s definition of Quality Score, the importance of CTR, and writing winning ads. Part one in a two-part series. OMG. It’s been over two years…
Are You Addicted to Negative Keywords?
If you’re emphasizing negative keywords for the wrong reasons you may need to admit you have a problem and start taking steps toward recovery. I…
Breaking Out of the “+1” Mindset (SES Magazine)
Canada has weathered the economic downturn better than any other G7 nation. With a high level of economic, cultural, and technological development and a…
After Recent Revenue Grabs, Won’t Google Be Right Back Where It Started?
The problem Google faces is that, at the end of the day, it’s running an auction. It’s been a long while since anyone fully believed…