What We're Thinking
Speaking Engagement: SES Chicago 2012
Page Zero founder Andrew Goodman will speak at the Search Engine Strategies conference in Chicago on November 14, 2012. The topic will be “From Keyword…
Remarketing for Search Ads: Your Peeps, Less Creep
Every so often it pays to ask yourself if you’re using remarketing judiciously, or excessively. The most exciting AdWords feature to be rolled out in…
Five Things Google Gives Away for Free
I’ve developed a slightly mystical belief: there is no free lunch. Or call it instead the Free Stuff Karma Syndrome. Better yet: Maybe You’ll Do…
The Big Secret to Google’s Quality Score
Quality Scores on tough keywords are not a judgment that you’ve failed, they’re simply benchmarks of intent matching. Part two in a two-part series. In…
The New, New Quality Score: 1 Incredible Secret Revealed
Google’s definition of Quality Score, the importance of CTR, and writing winning ads. Part one in a two-part series. OMG. It’s been over two years…
Are You Addicted to Negative Keywords?
If you’re emphasizing negative keywords for the wrong reasons you may need to admit you have a problem and start taking steps toward recovery. I…