What We're Thinking
Speaking Engagement: Hero Conf 2013 in Austin, Texas
Page Zero founder Andrew Goodman will speak at Hero Conf, the only conference focused entirely on PPC, in Austin, Texas, from April 8-10, 2013. Learn…
Your Holiday PPC Strategy for 2012: Yes, It’s Changed
There is still some time left to adapt to some of the major upheavals that have rocked the PPC world in the past year or…
Speaking Engagement: SES Chicago 2012
Page Zero founder Andrew Goodman will speak at the Search Engine Strategies conference in Chicago on November 14, 2012. The topic will be “From Keyword…
Remarketing for Search Ads: Your Peeps, Less Creep
Every so often it pays to ask yourself if you’re using remarketing judiciously, or excessively. The most exciting AdWords feature to be rolled out in…
Five Things Google Gives Away for Free
I’ve developed a slightly mystical belief: there is no free lunch. Or call it instead the Free Stuff Karma Syndrome. Better yet: Maybe You’ll Do…
The Big Secret to Google’s Quality Score
Quality Scores on tough keywords are not a judgment that you’ve failed, they’re simply benchmarks of intent matching. Part two in a two-part series. In…