SEM Blog

Paid Search / 18.07.2016

As a PPC-focused agency, we've always hoped that our story would be easy to differentiate from the roughly several million wannabes who would like to dabble a bit in Google AdWords. If that differentiation were to come in part with the blessing of Google itself, we thought, so much the better. Google's push to encourage some standards in AdWords campaign management, and the beginnings of a drive to establish relationships with those who consider themselves qualified...

Findability, Paid Search Marketing Seminars / 17.06.2016

A team of dedicated PZ’ers are on their way to SocialPro in Seattle, WA for Marketing Land’s annual social media marketing conference. The two-day conference focuses on what matters most to digital marketers – actionable advice from real social media pros on what tactics work (and which ones don’t!) on leading platforms like Facebook, Twitter, and Pinterest. Attending this exciting event are PZ’ers Cory Kleinschmidt, VP of Findability, and Sarah Humphrey, Director of Social Media. Sarah will...

Paid Search Marketing Seminars / 16.06.2016

On June 15, Page Zero's Andrew Goodman spoke on a panel (shown moderating above: Microsoft's Jeff Bentley) at the first ever Microsoft Canada Executive Retail Summit, held at the always-attractive Drake Hotel on Queen West in Toronto. The intimate group was abuzz with asks for Microsoft on topics such as better attribution, a new Display Network, and much more as it maintains its strong search share (30% in the U.S., 15% in Canada, with recent growth...

Paid Search / 21.03.2016

Along with insurance companies, car companies have been one of the major holdouts when it comes to their lingering attachment to relentless, expensive television advertising. It has its place, but how much is too much? The ads show to everyone - over, and over, and over again. That feels wasteful, if ROI is your thing. If only there were better alternatives (and sufficient inventory) online, advertisers would be turning even more quickly to newer, proven...

Search Marketing / 02.03.2016

To put it in perspective, the last time Google held its on-campus Google Dance in conjunction with the SMX West conference, George W. Bush was still President. In the Democratic Primaries following Super Tuesday 2008, it was far from clear that Barack Obama would defeat Hillary Clinton for the Presidential nomination. Obama had a slight lead in delegates at that point, and was trailing in popular vote. Despite the very close race, Clinton reluctantly saw...

Page Zero News / 29.02.2016

Since Page Zero introduced full-service social media and content marketing services in 2013 under the banner of “Findability,” we’ve found a hungry audience waiting for these services among our paid search clients. Now we’re pleased to announce the addition of another paid search client to the Findability stable -- Linxup, a St. Louis-based company that provides GPS tracking for vehicles, fleets, and assets to businesses across North America. Our expanded engagement augments our success with pay-per-click...

Paid Search Marketing Articles / 26.02.2016

Everyone's talking about Google's recent decision to remove AdWords ads from the right rail. Let me humbly add the most incredibly cogent response to date. A few folks noticed Google's tests prior to the rollout. Some folks, like Moz's Dr. Pete Myers, noticed a lot more than others. Are some observers overreacting? Probably. Some of those in the bleachers tend to enjoy spectating primarily in terms of the superficial look and feel of the SERP. Since the playing field is...