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Quality Score: 7 New Things You Don’t Have To Worry About (The SEM Post)
Recently, Google released a provocative new White Paper on AdWords Quality Score, setting the industry mildly abuzz. Google rarely releases supplementary information about its formula beyond…
Page Zero Speaking Engagement: SMX East 2014
Page Zero founder Andrew Goodman will speak at the following session at SMX East in New York on October 2, 2014: Automating Your PPC Campagins. Come by…
Page Zero Speaking Engagement: Pubcon Las Vegas 2014
Page Zero’s VP of Online Marketing Strategy, Mona Elesseily, will speak on the “21 Biggest Google AdWords Mistakes” panel at Pubcon in Las Vegas on…
Mobile PPC Tips & Tricks – What Works & Doesn’t (Search Engine Land)
As we all know, the mobile environment is becoming more important, and mobile PPC is a topic companies are starting to pay more attention to.…
Remarketing Tips Born Of Years Of Experience
Retargeting is an awesome way to reengage traffic that hasn’t converted. Over the years, it’s evolved, and the tools have become more robust. With this…
5 Common PPC Keyword Bidding Errors
There is a lot more to bidding, keywords, queries, Quality Score, and overall prioritization of effort in a PPC account than initially meets the eye.…