What We're Thinking
Why Marketers Should Have “CLIENTS” Vanity Plates (The SEM Post)
Weirdest. Client. Ever. Also, Great Client. Have you ever fantasized about your vanity plate? I have. For quite a while, I thought it would be…
Quality Score, We Hardly Knew Ye
There has been much confusion about the changes to Google’s Quality Score. Here’s a look at how things have changed, how they’ve stayed the same,…
Quality Score: 7 New Things You Don’t Have To Worry About (The SEM Post)
Recently, Google released a provocative new White Paper on AdWords Quality Score, setting the industry mildly abuzz. Google rarely releases supplementary information about its formula beyond…
Page Zero Speaking Engagement: SMX East 2014
Page Zero founder Andrew Goodman will speak at the following session at SMX East in New York on October 2, 2014: Automating Your PPC Campagins. Come by…
Page Zero Speaking Engagement: Pubcon Las Vegas 2014
Page Zero’s VP of Online Marketing Strategy, Mona Elesseily, will speak on the “21 Biggest Google AdWords Mistakes” panel at Pubcon in Las Vegas on…
Mobile PPC Tips & Tricks – What Works & Doesn’t (Search Engine Land)
As we all know, the mobile environment is becoming more important, and mobile PPC is a topic companies are starting to pay more attention to.…