7 Ironclad (Slightly Fudgeable) Laws of PPC Campaign Structure
[This post is a companion to a panel session at SMX East in New York, Sep. 30, 2015: The Great PPC Account Structure Debate – #smx #23B] It’s no secret that I’m no fan of needless busywork in PPC account management. Just as SEO firms used to bill clients for what Jill Whalen famously reduced […]
