Quality Score: 7 New Things You Don’t Have To Worry About (The SEM Post)

Recently, Google released a provocative new White Paper on AdWords Quality Score, setting the industry mildly abuzz. Google rarely releases supplementary information about its formula beyond the formal information in its core help files. Perhaps Google is simply “clarifying” how Quality Score works in order to cut through a sea of misinformation. It was a helpful intervention by […]