The ‘Chaos Scenario’: Will You Be Ashes, or Green Shoots?
Part 3 of a series on building marketing information assets. The “Chaos Scenario” is upon us. It’s not proving to be an orderly transition. On one side: “old, dead media” (and the advertising that assumed and furthered its continuation). On the other side: “something very different,” and possibly far less valuable. There is hope…if you’re […]
