3 Neuromarketing Considerations For Landing Page Optimization (Search Engine Land)
Last month, I attended a webinar by Tim Ash called “Understanding the Brain’s Need for Novelty & Shortcuts.” This made me think and realize that many of our PPC landing page strategies are “shortcuts” and relate directly to the field of neuromarketing. Neuromarketing is a relatively new field of marketing research that studies consumers’ cognitive and […]
Keywords & Search In 2013: Interview with Andrew Goodman (Search Engine Land)
On November 20, Search Engine Land published an interviewed with Page Zero founder Andrew Goodman about his thoughts on “Keywords & Search in 2013” after Andrew spoke at the SES Chicago conference on November 14, 2012. Read the interview on Search Engine Land
