We’re into a new calendar year, so naturally, digital marketing pubs are rife with information about how this is the year the SEO field will be shaken to its very foundations, radicalized, revolutionized, or even made obsolete. I’m here to summarize all of these imminent developments in one handy post… so you can completely transform…revolutionize...
I, for one, love and respect our spam-fighting, quality-content-loving overlords. Perhaps because I'm mainly associated with the PPC side of our company, I and my paid-media contemporaries can get a little cantankerous about the details of paid search products, as addicted to them as we and our clients may be. That can tend to overshadow the awe and wonder we should feel about search technology as a whole. Through relentless effort via algorithm updates (primarily Panda), Google has...
[mashshare] As I discussed in my previous post, Google’s huge mobile search algorithm update is just weeks away. Who will win? Who will lose? Who is born to sing the blues? If you’ve been pondering a responsive web design for the next build of your site, you’ll want to expedite your timetable. And if you’re still debating whether to build a dedicated mobile site or a responsive site, that debate is over, too. More than a year ago, Google crowned responsive...
[mashshare] When the mobile Internet age took flight with the debut of the iPhone in 2007, the digital marketing community began debating whether our clients now needed a dedicated mobile site or perhaps even a native mobile app. For most businesses, mobile usage was such a small percentage of overall traffic that the investment required to build an “m-dot” site was unjustifiable. Mobile users would just have to make do for a while, pinching and zooming...