Can Microsoft’s AI Ambitions Finally Challenge Google’s Dominance in Search and Ads?
Microsoft just posted its prospective view on its emerging AI technologies and how users might engage with them in the ordinary course of Bing Search, and so on. There's a hopeful view out there that, hey, Microsoft might really start tearing it up in these consumer spaces like Search. If users are delighted, their ad revenue here might finally put a chill into the category leader, Google. Anyone familiar with Microsoft's track record in doing anything of...