Search Engines

Search Engines / 07.12.2018

The marvels of Big Data, machine learning, and (if and when things get that far in any particular endeavor) artificial intelligence have sometimes appeared overstated. When it comes to deploying these to boost marketing efficiency, many marketers wonder if Google is unleashing all of this power to our benefit; and, if so, how can we tell? In that realm, it feels like a mixed blessing. Yet sometimes you just have to sit back and marvel. I don’t...