Can Microsoft’s AI Ambitions Finally Challenge Google’s Dominance in Search and Ads?
Microsoft just posted its prospective view on its emerging AI technologies and how users might engage with them in the ordinary course of Bing Search, and so on. There’s a hopeful view out there that, hey, Microsoft might really start tearing it up in these consumer spaces like Search. If users are delighted, their ad […]
Metasearch Engines: In Memoriam
Before search engine companies (and particularly Google) grew to become gargantuan players in the economy, there were myriad competing search engines and directories, none really gaining the upper hand (you know – like Infoseek, AltaVista, Inktomi, Lycos, Ask Jeeves, Looksmart, Open Directory, Yahoo, and, er, Google). They ranked content differently as they each tried to […]
Google Chess
The marvels of Big Data, machine learning, and (if and when things get that far in any particular endeavor) artificial intelligence have sometimes appeared overstated. When it comes to deploying these to boost marketing efficiency, many marketers wonder if Google is unleashing all of this power to our benefit; and, if so, how can we […]
