What We're Thinking
Smart People Like You and Me vs. Persuasion Tactics from Mighty Google: How Google Uses Behavioral Economics – Right Inside the Ad Platform – to Lull Advertisers into Overspending
You don’t have to be a fancy behavioral economist to use fancy economics insights to arm yourself against the tricks of the trade. How powerful…
Growth Isn’t One-Size-Fits-All: Celebrating Page Zero’s Client Exits
We’ve never been shy about celebrating the marquee Page Zero client exits, especially if there’s a splashy deal that makes headlines and moves markets. But…
You Can’t Impose Crappy. (Or Can You?)—Short and Long Term Fallout from the Rapid Adoption of AI Information Tools
If you’re like me, you’ve already taken AI tools like ChatGPT for numerous spins to test out their capabilities. Before long, it became apparent that…
Fraud Alert: Unmasking Page Zero Job Scams
Sadly, this may not reach everyone it needs to, but it has come to our attention that there’s an ongoing scam utilizing our company name,…
Can Microsoft’s AI Ambitions Finally Challenge Google’s Dominance in Search and Ads?
Microsoft just posted its prospective view on its emerging AI technologies and how users might engage with them in the ordinary course of Bing Search,…
The Recession and Advertising: Let’s Talk
We’ve all heard the tantalizing tales of some smarty-pants who snapped up recreational property in Florida and Arizona during the trough in prices following the…