What We're Thinking
2 Big Wins With Enhanced AdWords Campaigns
Yes, there are drawbacks to the loss of some granularity in Enhanced Campaigns, but right now, I’m finding more wins than losses. Your AdWords campaign…
3 Neuromarketing Considerations For Landing Page Optimization (Search Engine Land)
Last month, I attended a webinar by Tim Ash called “Understanding the Brain’s Need for Novelty & Shortcuts.” This made me think and realize that…
Speaking Engagements: SMX Toronto, March 20-21, 2013
Page Zero founder Andrew Goodman will moderate and speak during the “PPC Analytics: Crunching Your Own Data” session at Search Marketing Expo in Toronto on…
The Great Enhanced Campaigns War of 2013: The Surprising Winner
As Google rolls out Enhanced Campaigns, many advertisers are petrified that prices will rise. Like all great rulers, Google has grand ambitions and a continuing…
Interview: Randomness, Black Swans and Fragility and How they Affect SEM (PPC Hero)
Yesterday we had an amazing opportunity to talk to Andrew Goodman who talked about Randomness, Black Swans and Fragility & How They Affect SEM. PPC Hero: Could…
Building the Anti-Fragile PPC Campaign
Learning better decision-making by understanding basic statistics. Part one in a two-part series. Nassim Nicholas Taleb, author of “The Black Swan,” has been an unexpected…