What We're Thinking
ClickZ Live Toronto: A New Conference Brand, a More Holistic View of SEM
Since – oh, about 1996 – anyone marketing online has been rightfully obsessed with ensuring their company, brand, or content outrank the other guys on…
Canada: A Vast, Unspoiled E-Commerce Frontier?
Our neighbors to the north have lots of work to do when it come to capitalizing on the many e-commerce opportunities available to them. With…
After April 22, You’ll Be Busy. Because AdWords Is About To Get A Lot Better
Last year, while many other advertisers were holding protests and doing the Chicken Little dance, I decided early on to say something different: Enhanced Campaigns were…
How To Reduce Landing Page Clutter For Optimal AdWords Performance (Search Engine Land)
When it comes to optimizing PPC landing pages, marketers often think about beefing up page copy, adding trust signals, or including eye-catching graphics.What they often…
Why I Hate Ad Extensions
Although there are endless touted benefits to ad extensions, here is a look why they may not be all they’re cracked up to be, with…
The Web from an Elite to a Mass Medium – The Irony of ‘Free and Open’? (Traffick)
Sir Tim Berners-Lee posted this reflection on the Google Blog on the 25th anniversary of his invention of the World Wide Web.For those of us who were…