What We're Thinking
After April 22, You’ll Be Busy. Because AdWords Is About To Get A Lot Better
Last year, while many other advertisers were holding protests and doing the Chicken Little dance, I decided early on to say something different: Enhanced Campaigns were…
How To Reduce Landing Page Clutter For Optimal AdWords Performance (Search Engine Land)
When it comes to optimizing PPC landing pages, marketers often think about beefing up page copy, adding trust signals, or including eye-catching graphics.What they often…
Why I Hate Ad Extensions
Although there are endless touted benefits to ad extensions, here is a look why they may not be all they’re cracked up to be, with…
The Web from an Elite to a Mass Medium – The Irony of ‘Free and Open’? (Traffick)
Sir Tim Berners-Lee posted this reflection on the Google Blog on the 25th anniversary of his invention of the World Wide Web.For those of us who were…
Page Zero Speaking Engagement: ClickZ Live New York, April 1, 2014
Page Zero founder Andrew Goodman will speak on the “Remarketing and Behavioral Ads: Whats New” panel at ClickZ Live -New York April 1, 2014. Come…
Quality Score Isn’t Actionable. Here’s What You Can Do About It (Traffick)
Everyone in PPC (and related display advertising) today knows that ad rank is determined in part by your bid, and in part by a multifaceted…