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Author: Andrew Goodman

Sculpting PPC Success

Building a successful pay-per-click (PPC) campaign can sometimes be viewed as “sculpting” in the sense that you need to chip away at the parts that won’t help you achieve your conversion goals until you are left with a strategy that works. Now, as ever, profitable pay-per-click (PPC) campaign structures lie waiting somewhere on the other […]

Why Marketers Should Have “CLIENTS” Vanity Plates (The SEM Post)

Weirdest. Client. Ever. Also, Great Client. Have you ever fantasized about your vanity plate? I have. For quite a while, I thought it would be cool to drive around with the plate ADWORDS. In Ontario, where they cram eight letters into a vanity plate, I could even go with PAGEZERO – following the logic of […]

Quality Score, We Hardly Knew Ye

There has been much confusion about the changes to Google’s Quality Score. Here’s a look at how things have changed, how they’ve stayed the same, and what marketers should do going forward. Recently, some clients and colleagues joined me for a custom seminar at Google Canada headquarters. While some of the group may have focused […]

Quality Score: 7 New Things You Don’t Have To Worry About (The SEM Post)

Recently, Google released a provocative new White Paper on AdWords Quality Score, setting the industry mildly abuzz. Google rarely releases supplementary information about its formula beyond the formal information in its core help files. Perhaps Google is simply “clarifying” how Quality Score works in order to cut through a sea of misinformation. It was a helpful intervention by […]

Page Zero Speaking Engagement: SMX East 2014

Page Zero founder Andrew Goodman will speak at the following session at SMX East in New York on October 2, 2014: Automating Your PPC Campagins. Come by and say hi to Andrew! See Full Agenda & Buy Tickets

Page Zero Speaking Engagement: Pubcon Las Vegas 2014

Page Zero’s VP of Online Marketing Strategy, Mona Elesseily, will speak on the “21 Biggest Google AdWords Mistakes” panel at Pubcon in Las Vegas on  October 7th, 2014. Come say hi! See Full Agenda & Buy Tickets

5 Common PPC Keyword Bidding Errors

There is a lot more to bidding, keywords, queries, Quality Score, and overall prioritization of effort in a PPC account than initially meets the eye. Thinking in multiple dimensions is a must. On the surface, PPC keyword bidding looks simple and one-dimensional. Keep updating individual keyword bids until each is hitting your key performance indicator […]

Can You Hit Google’s Knuckleball?

While Google does throw many “knuckleballs” at marketers, there are several “fastballs” in there, too, if you know where to look. Another year, another season of high hopes for my beloved Toronto Blue Jays. Our former Cy Young-winning knuckleballer, R.A. Dickey, offers hope and heartache. A strong seven-inning performance will be followed up by an […]