Pass Google’s Mobile-Friendly Website Test with These 3 Website Platforms
As I discussed in my previous post, Google’s huge mobile search algorithm update is just weeks away. Who will win? Who will lose? Who is born to sing the blues? If you’ve been pondering a responsive web design for the next build of your site, you’ll want to expedite your timetable. And if you’re still debating […]
Google Drags Business Owners into the Mobile World with a Huge Algorithm Update Coming April 21
When the mobile Internet age took flight with the debut of the iPhone in 2007, the digital marketing community began debating whether our clients now needed a dedicated mobile site or perhaps even a native mobile app. For most businesses, mobile usage was such a small percentage of overall traffic that the investment required to […]
Mobile PPC: For Control Freaks, Challenges Remain
(Warning: real-world data below!) Most advertisers continue to be unimpressed by subjective criteria in online advertising. And complex attribution patterns can involve too many leaps of faith. And yet… Is that a spring thaw you hear outside the window of your digital marketing event? No, that gushing sound you hear is the din of unanimity […]
