3 AdWords Foibles That Are (Still) Costing You Money
Why are so many advanced features being added to AdWords, while basic fixes to workflow that affect testing and targeting are not being fixed? Google – the leading digital advertising company on Earth – is poised to release a new wave of innovations to build on the array of tools and formats already available. There […]
It’s the End of SEO as We Know It (and I Feel Fine)
Now is the perfect time to liberate yourself from the algorithm. Back in 2001, search was cool. It was the golden age of Google, when the company was so confident you would find relevant results that it had an “I’m Feeling Lucky” button that would take you directly to the first Google result. (Yes, the […]
Don’t Drink This ‘Failure Cocktail’ in 2012
Limiting confirmation bias – the biggest threat to having your biggest year ever. I know of no correlation between what you chose to drink to ring in the new year, and your level of success in the following year. It’s safe to say, though, that the Kool-Aid you drink to inform your ongoing strategy and […]
Filtering ‘Bad’ Traffic: For Best Results, Get Beyond Good and Evil
Is that questionable traffic segment worthless? Or merely worth less? In some parts of the world, lengthy conversations are still being held on the subject of persuading clients to devote enough budget to digital. In light of past battles nearly won, it’s particularly maddening that some paid search campaign managers seem so bent on handcuffing […]
Top 5 Worst Practices in Paid Search
The main reasons clients give for switching from their current PPC service provider. There is a saying in advertising: “Clients change agencies like they change [keyword: socks or underwear].” The reality is a little less volatile, given that familiarity and relationships often prevail in business, usually for the right reasons. A better analogy – when […]
How I Use ACE to Be the Geraldo Rivera of PPC
Put conspiracy theories about AdWords Campaign Experiments to bed with these three cases. Investigative journalism: some view it as merely casual entertainment; to others, it represents the beating heart of truth, justice, and freedom. From Geraldo Rivera to Dateline; NBC to Malcolm Gladwell, there’s nothing quite like shining the cold bright light of reality onto […]
Got PPC Stockholm Syndrome?
Paid search conditions have improved in recent years, but do your old habits still linger? A summer of home renovations gave me a whole new routine to enjoy. Up at the crack of dawn to slap on a baseball cap and pretend to be busy with something, lest the men doing the “real” work think […]
The Siren Song of the 5-Cent Click
Paid search conditions have improved in recent years, but do your old habits still linger? A summer of home renovations gave me a whole new routine to enjoy. Up at the crack of dawn to slap on a baseball cap and pretend to be busy with something, lest the men doing the “real” work think […]
Google+: An Evolution in Social, a Revolution in Permission
Google+ is not another Facebook, yet poses a threat to the social network for non-social reasons. In terms of sheer user adoption, Google+ may be the most successful online service launch. Some estimates – such as one by Paul Allen – peg it at 10 million users. Some analysts – such as Bill Gross – […]
Display Ads for ROI: Hardest-Working Ads Online?
Too often, display advertising has been coddled, while paid search ads will do anything to make the paying customers happy. While search marketing has often been lauded for its killer ROI and – especially on the paid search side – its incredible capacity for fine-tuning and testing, its cousin on the display side hasn’t always […]
