What We're Thinking
Targeting on Google’s Display Network (GDN): The Lowdown on Layering
Historically, the Google Display Network (GDN) had limited features, and it was impossible to fine-tune and narrowly target segments/users/customers. Today, there are more ways advertisers…
Reactive SEO vs. Proactive SEO
I, for one, love and respect our spam-fighting, quality-content-loving overlords. Perhaps because I’m mainly associated with the PPC side of our company, I and my…
7 Ironclad (Slightly Fudgeable) Laws of PPC Campaign Structure
[This post is a companion to a panel session at SMX East in New York, Sep. 30, 2015: The Great PPC Account Structure Debate –…
How To Apply Neuroscience Principles To Your Landing Pages
I recently learned some neuroscience tips at a seminar called The Human Mind & Usability, which was hosted by well-known usability experts the Nielsen Norman…
PPC Ads Not Performing? Reduce Cognitive Load
If you’re a seasoned online marketer, you’ve probably been exposed to user experience gurus, conversion rate improvement experts and their ilk. Even without knowing the…
Fresh Fish Sold Here Today? On Meddlesome Marketing Advice
There are literally hundreds of ways of telling the old marketing joke about the “FRESH FISH SOLD HERE TODAY” sign that appears by the fishmonger’s…