What We're Thinking
SEO in 2019: Swan Song, or Timeless Classic?
We’re into a new calendar year, so naturally, digital marketing pubs are rife with information about how this is the year the SEO field will…
Creating Team Wins in PPC: Tools and Tips to Work More Transparently
To all PPC heroes, rock stars, and ninjas: like the wolf in nature, a lone wolf cannot see as much. And wolves hunt in packs,…
Google Chess
The marvels of Big Data, machine learning, and (if and when things get that far in any particular endeavor) artificial intelligence have sometimes appeared overstated.…
Growth Hacking Not Required: How Our PPC Team puts New Media Dollars to Work in a White-hot SaaS Market
For the second year running, Page Zero is traveling to Ottawa to attend SaaS North, Canada’s foremost event for founders and investors in software-as-a-service companies.…
A Simple Solution to the “Facebook Problem”
With the emergence of the Cambridge Analytica fiasco, many observers feel like the moment is ripe for Facebook to take a major fall. Change is certainly…
Digital Advertising: Fear of the Unknown (The Epidemic)
CPG conglomerates accustomed to "spray-and-pray" ad practices have turned accusatory towards the most highly accountable forms of media of all time. Eliminating PPC ad campaign…