What We're Thinking
A Simple Solution to the “Facebook Problem”
With the emergence of the Cambridge Analytica fiasco, many observers feel like the moment is ripe for Facebook to take a major fall. Change is certainly…
Digital Advertising: Fear of the Unknown (The Epidemic)
CPG conglomerates accustomed to "spray-and-pray" ad practices have turned accusatory towards the most highly accountable forms of media of all time. Eliminating PPC ad campaign…
2018 PPC Predictions: Meta-Analysis to Kick off the Year
To kick off the year, we’ve been treated to the usual round of roundups: expert predictions for what to expect in the coming year. For…
Three Takeaways from the Nov. 7 “PPC vs. SEO” Session at Pubcon 2017
Last week, with my colleagues Cory Kleinschmidt and Mona Elesseily, I attended and spoke at Pubcon in Las Vegas. To refresh your memory, Pubcon is…
EU Antitrust Ruling: Google vs. Forces Bigger Than Even Itself
Whether it’s in the field of trade, tax, foreign investment, antitrust, culture, or anything else, initiatives that block foreign companies from doing business – while…
SEO Firm Spams Awards Ceremony (And Other Tales From Pubcon)
Some things happened at Pubcon, and I’m finally ready to talk about them. No, I wasn’t traumatized — just a bit woozy from the desert…