What We're Thinking
Top 5 Worst Practices in Paid Search
The main reasons clients give for switching from their current PPC service provider. There is a saying in advertising: “Clients change agencies like they change…
How I Use ACE to Be the Geraldo Rivera of PPC
Put conspiracy theories about AdWords Campaign Experiments to bed with these three cases. Investigative journalism: some view it as merely casual entertainment; to others, it…
Got PPC Stockholm Syndrome?
Paid search conditions have improved in recent years, but do your old habits still linger? A summer of home renovations gave me a whole new…
The Siren Song of the 5-Cent Click
Paid search conditions have improved in recent years, but do your old habits still linger? A summer of home renovations gave me a whole new…
Google+: An Evolution in Social, a Revolution in Permission
Google+ is not another Facebook, yet poses a threat to the social network for non-social reasons. In terms of sheer user adoption, Google+ may be…
Display Ads for ROI: Hardest-Working Ads Online?
Too often, display advertising has been coddled, while paid search ads will do anything to make the paying customers happy. While search marketing has often…