What We're Thinking

Paid search conditions have improved in recent years, but do your old habits still linger? A summer of home renovations gave me a whole new…

Google+ is not another Facebook, yet poses a threat to the social network for non-social reasons. In terms of sheer user adoption, Google+ may be…

Too often, display advertising has been coddled, while paid search ads will do anything to make the paying customers happy. While search marketing has often…

It’s important to think about long-term strategies and compromises that minimize the damage caused to paid search ROI with needless rebuilds. In golf, there’s a…

A look at some categories of meta messages that might be relevant to your ad strategy. Last time, I explained that ad formats and copy…

Make sure you don’t just focus on what your ads literally say, but, more importantly, on what they convey. When Google first made qualifying advertisers…