What We're Thinking
Filtering ‘Bad’ Traffic: For Best Results, Get Beyond Good and Evil
Is that questionable traffic segment worthless? Or merely worth less? In some parts of the world, lengthy conversations are still being held on the subject…
Top 5 Worst Practices in Paid Search
The main reasons clients give for switching from their current PPC service provider. There is a saying in advertising: “Clients change agencies like they change…
How I Use ACE to Be the Geraldo Rivera of PPC
Put conspiracy theories about AdWords Campaign Experiments to bed with these three cases. Investigative journalism: some view it as merely casual entertainment; to others, it…
Got PPC Stockholm Syndrome?
Paid search conditions have improved in recent years, but do your old habits still linger? A summer of home renovations gave me a whole new…
The Siren Song of the 5-Cent Click
Paid search conditions have improved in recent years, but do your old habits still linger? A summer of home renovations gave me a whole new…
Google+: An Evolution in Social, a Revolution in Permission
Google+ is not another Facebook, yet poses a threat to the social network for non-social reasons. In terms of sheer user adoption, Google+ may be…