What We're Thinking
3 AdWords Foibles That Are (Still) Costing You Money
Why are so many advanced features being added to AdWords, while basic fixes to workflow that affect testing and targeting are not being fixed? Google…
It’s the End of SEO as We Know It (and I Feel Fine)
Now is the perfect time to liberate yourself from the algorithm. Back in 2001, search was cool. It was the golden age of Google, when…
Don’t Drink This ‘Failure Cocktail’ in 2012
Limiting confirmation bias – the biggest threat to having your biggest year ever. I know of no correlation between what you chose to drink to…
Filtering ‘Bad’ Traffic: For Best Results, Get Beyond Good and Evil
Is that questionable traffic segment worthless? Or merely worth less? In some parts of the world, lengthy conversations are still being held on the subject…
Top 5 Worst Practices in Paid Search
The main reasons clients give for switching from their current PPC service provider. There is a saying in advertising: “Clients change agencies like they change…
How I Use ACE to Be the Geraldo Rivera of PPC
Put conspiracy theories about AdWords Campaign Experiments to bed with these three cases. Investigative journalism: some view it as merely casual entertainment; to others, it…