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Articles by Page Zero (2007-2010)
Over the past 10 years, Page Zero Media has published hundreds of thought leadership articles, influential blog posts and whitepapers. Below is a selection: Articles…
Match Type Mayhem: Did AdWords Just Exit the High Road?
Yet another AdWords setting you should consider opting out of: “improved” phrase and exact match. Keyword match types have long been a cornerstone of keyword-triggered…
Managing to Metrics: 3 Pitfalls
How campaign managers are tackling bid automation today. I spend a lot of time trying to convince people that of all the actions we can…
3 AdWords Foibles That Are (Still) Costing You Money
Why are so many advanced features being added to AdWords, while basic fixes to workflow that affect testing and targeting are not being fixed? Google…
It’s the End of SEO as We Know It (and I Feel Fine)
Now is the perfect time to liberate yourself from the algorithm. Back in 2001, search was cool. It was the golden age of Google, when…
Don’t Drink This ‘Failure Cocktail’ in 2012
Limiting confirmation bias – the biggest threat to having your biggest year ever. I know of no correlation between what you chose to drink to…