What We're Thinking
The New, New Quality Score: 1 Incredible Secret Revealed
Google’s definition of Quality Score, the importance of CTR, and writing winning ads. Part one in a two-part series. OMG. It’s been over two years…
Are You Addicted to Negative Keywords?
If you’re emphasizing negative keywords for the wrong reasons you may need to admit you have a problem and start taking steps toward recovery. I…
Breaking Out of the “+1” Mindset (SES Magazine)
Canada has weathered the economic downturn better than any other G7 nation. With a high level of economic, cultural, and technological development and a…
After Recent Revenue Grabs, Won’t Google Be Right Back Where It Started?
The problem Google faces is that, at the end of the day, it’s running an auction. It’s been a long while since anyone fully believed…
Articles by Page Zero (2007-2010)
Over the past 10 years, Page Zero Media has published hundreds of thought leadership articles, influential blog posts and whitepapers. Below is a selection: Articles…
Match Type Mayhem: Did AdWords Just Exit the High Road?
Yet another AdWords setting you should consider opting out of: “improved” phrase and exact match. Keyword match types have long been a cornerstone of keyword-triggered…