What We're Thinking

  Canada has weathered the economic downturn better than any other G7 nation. With a high level of economic, cultural, and technological development and a…

The problem Google faces is that, at the end of the day, it’s running an auction. It’s been a long while since anyone fully believed…

Over the past 10 years, Page Zero Media has published hundreds of thought leadership articles, influential blog posts and whitepapers. Below is a selection: Articles…

Yet another AdWords setting you should consider opting out of: “improved” phrase and exact match. Keyword match types have long been a cornerstone of keyword-triggered…

How campaign managers are tackling bid automation today. I spend a lot of time trying to convince people that of all the actions we can…

Why are so many advanced features being added to AdWords, while basic fixes to workflow that affect testing and targeting are not being fixed? Google…