What We're Thinking
Building the Anti-Fragile PPC Campaign
Learning better decision-making by understanding basic statistics. Part one in a two-part series. Nassim Nicholas Taleb, author of “The Black Swan,” has been an unexpected…
Speaking Engagement: SES London 2013
Page Zero founder Andrew Goodman will speak about “Building the Anti-Fragile SEM Strategy” at Search Engine Strategies London, on Feb. 21, 2013. See Agenda & Register
7 Tips To Avoid High Bounce Rates On Landing Pages (Search Engine Land)
Five years ago, Avinash Kaushik famously described the sequence of the typical unsatisfied website visitor: “I came, I puked, I left.” There is a little less…
PPC: Fast and Slow
There might be pressure on you to hop into your PPC accounts and “drive them hard” at this time of year, but if you’re ready…
Keywords & Search In 2013: Interview with Andrew Goodman (Search Engine Land)
On November 20, Search Engine Land published an interviewed with Page Zero founder Andrew Goodman about his thoughts on “Keywords & Search in 2013” after…
Speaking Engagement: Hero Conf 2013 in Austin, Texas
Page Zero founder Andrew Goodman will speak at Hero Conf, the only conference focused entirely on PPC, in Austin, Texas, from April 8-10, 2013. Learn…