What We're Thinking
Speaking Engagements: SMX Toronto, March 20-21, 2013
Page Zero founder Andrew Goodman will moderate and speak during the “PPC Analytics: Crunching Your Own Data” session at Search Marketing Expo in Toronto on…
The Great Enhanced Campaigns War of 2013: The Surprising Winner
As Google rolls out Enhanced Campaigns, many advertisers are petrified that prices will rise. Like all great rulers, Google has grand ambitions and a continuing…
Interview: Randomness, Black Swans and Fragility and How they Affect SEM (PPC Hero)
Yesterday we had an amazing opportunity to talk to Andrew Goodman who talked about Randomness, Black Swans and Fragility & How They Affect SEM. PPC Hero: Could…
Building the Anti-Fragile PPC Campaign
Learning better decision-making by understanding basic statistics. Part one in a two-part series. Nassim Nicholas Taleb, author of “The Black Swan,” has been an unexpected…
Speaking Engagement: SES London 2013
Page Zero founder Andrew Goodman will speak about “Building the Anti-Fragile SEM Strategy” at Search Engine Strategies London, on Feb. 21, 2013. See Agenda & Register
7 Tips To Avoid High Bounce Rates On Landing Pages (Search Engine Land)
Five years ago, Avinash Kaushik famously described the sequence of the typical unsatisfied website visitor: “I came, I puked, I left.” There is a little less…