What We're Thinking

A growth strategy trumps a narrow ranking strategy in a no-growth environment. Among a wide variety of insightful catchphrases you’ll hear from conversion optimization guru…

A completely automated approach to marketing will cause your analytical abilities and corporate capabilities to atrophy, so getting the mix right is important. In a…

Currently, paid search comprises about 15 percent of ad spending for businesses in the U.S., and it will continue to grow. Campaign setting mistakes, keyword…

Make plans to meet Page Zero founder Andrew Goodman, Vice President of Findability Cory Kleinschmidt and several other members of the PZ team at the Search Engine…

For many years, I’ve been participating in sessions/panels in which I critique PPC landing pages volunteered by audience members. As crowds go wild for this type of…

We can still prevail over competitors if we follow strong hunches about the vulnerabilities of Quality Score and the effects of the overall formula on…