What We're Thinking
Correcting Common Google AdWords Mistakes (Pubcon)
Currently, paid search comprises about 15 percent of ad spending for businesses in the U.S., and it will continue to grow. Campaign setting mistakes, keyword…
Speaking Engagement: 2013 SES Toronto Conference
Make plans to meet Page Zero founder Andrew Goodman, Vice President of Findability Cory Kleinschmidt and several other members of the PZ team at the Search Engine…
7 Landing Page Tests You Can Run Tomorrow (Search Engine Land)
For many years, I’ve been participating in sessions/panels in which I critique PPC landing pages volunteered by audience members. As crowds go wild for this type of…
Can Quality Score Be Gamed?
We can still prevail over competitors if we follow strong hunches about the vulnerabilities of Quality Score and the effects of the overall formula on…
2 Big Wins With Enhanced AdWords Campaigns
Yes, there are drawbacks to the loss of some granularity in Enhanced Campaigns, but right now, I’m finding more wins than losses. Your AdWords campaign…
3 Neuromarketing Considerations For Landing Page Optimization (Search Engine Land)
Last month, I attended a webinar by Tim Ash called “Understanding the Brain’s Need for Novelty & Shortcuts.” This made me think and realize that…