What We're Thinking
PPC Goes to Cleveland
PPC is still the hardest working channel in advertising. Clients get value they can touch, feel, and take to the bank. PPC gets on the…
Better Than Finger-Cooking: Ad Testing Tool Use for the Reluctant Artisan
If you’re involved in ad testing, give these simple statistical calculators a try and ensure you have the familiarity with mathematical tools and foundations to…
Page Zero Speaking Engagement: State of Search, Dallas, Nov. 18, 2013
Page Zero founder Andrew Goodman will speak at The State of Search conference in Dallas on November 18, 2013. Come say hi! Agenda & Registration
PPC Ad Creative: Follow the Rules, Dammit!
In PPC, always leave space for continued refinement and new discoveries, but don’t take this as carte blanche to deviate from million-dollar-proven rules, just for…
5 Ways PPC Can Make You A Smarter Marketer (Search Engine Land)
I’ve come to the conclusion that search marketing makes you super smart when you use it to its full potential. Obviously, one doesn’t get smart…
Page Zero Speaking Engagement: SMX Milan 2013
Page Zero founder Andrew Goodman will speak at the following sessions at SMX Milan on November 1, 2013: Amazing Paid Search Tactics & Tools Fast and…