What We're Thinking
I Don’t Want No Scrub (Agency) on Search Engine Land
You know the song, so sing it with me people! I made some modifications to the lyrics below that demonstrate my point well: I don’t…
PPC for Start-Ups
A breakdown of three different ways start-ups often use PPC to acquire new customers and a look at which ones have proven to be the…
PPC Goes to Cleveland
PPC is still the hardest working channel in advertising. Clients get value they can touch, feel, and take to the bank. PPC gets on the…
Better Than Finger-Cooking: Ad Testing Tool Use for the Reluctant Artisan
If you’re involved in ad testing, give these simple statistical calculators a try and ensure you have the familiarity with mathematical tools and foundations to…
Page Zero Speaking Engagement: State of Search, Dallas, Nov. 18, 2013
Page Zero founder Andrew Goodman will speak at The State of Search conference in Dallas on November 18, 2013. Come say hi! Agenda & Registration
PPC Ad Creative: Follow the Rules, Dammit!
In PPC, always leave space for continued refinement and new discoveries, but don’t take this as carte blanche to deviate from million-dollar-proven rules, just for…