What We're Thinking
Are Your PPC Campaign Results Better Than They Look? Or Worse? (The SEM Post)
At this time of year, the pressure is on to “be ready” for the upcoming hot season, and to “work with increased budgets.” Various cheerleaders…
Getting Online Video Ads Right! (Marketing Land)
More advertisers are taking advantage of video advertising opportunities. According to the IAB Internet Advertising Revenue Report for 2013, video ads are increasing in popularity, rising up…
What if the Mail Had a Quality Score?
Looking at the usual small pile of unwanted solicitations sitting on our dining room table, it made me think. “DO NOT BEND” in red caps,…
Growing Together Can Be Disorienting (Traffick)
Earlier this year, we were sad to wind down a relationship with an eight-year client. It wasn’t unexpected. Few projects take eight years to complete,…
SEM Conferences: Reflections at the Crossroads (The SEM Post)
It’s no secret that the state of digital marketing conferences is in flux. Some conference series have become long in the tooth; others are ascendant.…
Sculpting PPC Success
Building a successful pay-per-click (PPC) campaign can sometimes be viewed as “sculpting” in the sense that you need to chip away at the parts that…