What We're Thinking
What if the Mail Had a Quality Score?
Looking at the usual small pile of unwanted solicitations sitting on our dining room table, it made me think. “DO NOT BEND” in red caps,…
Growing Together Can Be Disorienting (Traffick)
Earlier this year, we were sad to wind down a relationship with an eight-year client. It wasn’t unexpected. Few projects take eight years to complete,…
SEM Conferences: Reflections at the Crossroads (The SEM Post)
It’s no secret that the state of digital marketing conferences is in flux. Some conference series have become long in the tooth; others are ascendant.…
Sculpting PPC Success
Building a successful pay-per-click (PPC) campaign can sometimes be viewed as “sculpting” in the sense that you need to chip away at the parts that…
Why Marketers Should Have “CLIENTS” Vanity Plates (The SEM Post)
Weirdest. Client. Ever. Also, Great Client. Have you ever fantasized about your vanity plate? I have. For quite a while, I thought it would be…
Quality Score, We Hardly Knew Ye
There has been much confusion about the changes to Google’s Quality Score. Here’s a look at how things have changed, how they’ve stayed the same,…