The Pandemic Pulled Some Work and Consumer Trends Forward: Here are 3 More ‘Traditions’ that May Be On the Way Out
Work clichés and traditional habits have sure taken a beating since March 2020. Trends towards shopping online, banking online, buying and repairing cellphones online, using more digital tools, and so on – which had arguably lagged in the years leading up to 2020 – suddenly accelerated. Here are some additional “things” that are transitioning gradually towards becoming “not really things.”
2020: The Summer E-Commerce Economy that Kept on Churning?
It’s pretty wild right now. A lot of the current economic devastation is real. The world has no shortage of other problems, too. To combat this, governments have injected fiscal stimulus into their economies. Central banks have invented new ways of expanding the money supply. The result has been an increase in asset prices (stocks) and […]
Largest EVER VC Investment in a Canadian Startup Goes to Clio (Yes, Another Former Page Zero Paid Search Client)
White-hot news in Canada’s tech startup world today: Vancouver-based Clio, a SaaS startup providing legal practice management tools for law firms, has attracted a $USD 250 million venture capital investment. That’s an all-time record. Page Zero worked directly on Clio’s PPC campaign management in its early days of rapid growth. This was a two-year period […]
On the Advantages of Remote-Friendly Companies
A Q&A with Andrew Goodman, Founder & President, Page Zero Media Background Remote work has almost become the norm, but it wasn’t always so. What used to be frivolously dismissed as “working in your pyjamas” is now, quite often, seen as just another approach to today’s dynamic work context. Page Zero has a long history […]
Another “Holy Crap” Acquisition of a Former Page Zero Client
Our hats are off to Wave Financial, a Toronto-based startup that has just been acquired by H&R Block for $537 million CAD. Full story on Betakit. Wave’s acquisition is being heralded as one of the top ten (or better) all-time acquisition (or IPO) values of a Canadian tech startup. Coincidentally, another great company that should […]
Metasearch Engines: In Memoriam
Before search engine companies (and particularly Google) grew to become gargantuan players in the economy, there were myriad competing search engines and directories, none really gaining the upper hand (you know – like Infoseek, AltaVista, Inktomi, Lycos, Ask Jeeves, Looksmart, Open Directory, Yahoo, and, er, Google). They ranked content differently as they each tried to […]
Creating Team Wins in PPC: Tools and Tips to Work More Transparently
To all PPC heroes, rock stars, and ninjas: like the wolf in nature, a lone wolf cannot see as much. And wolves hunt in packs, don’t they? Sure, in agency work, a “single lead point of contact” is an important convention. Without a firm, experienced, and comprehensively trained account lead, no account can contend with […]
Google Chess
The marvels of Big Data, machine learning, and (if and when things get that far in any particular endeavor) artificial intelligence have sometimes appeared overstated. When it comes to deploying these to boost marketing efficiency, many marketers wonder if Google is unleashing all of this power to our benefit; and, if so, how can we […]
Growth Hacking Not Required: How Our PPC Team puts New Media Dollars to Work in a White-hot SaaS Market
For the second year running, Page Zero is traveling to Ottawa to attend SaaS North, Canada’s foremost event for founders and investors in software-as-a-service companies. Attendees will network, share the latest trends and tactics, and even “match-make” (from an investment standpoint). There are more dollars chasing good ideas than ever before. That’s good for startups […]
A Simple Solution to the “Facebook Problem”
With the emergence of the Cambridge Analytica fiasco, many observers feel like the moment is ripe for Facebook to take a major fall. Change is certainly in the wind. Facebook, now dimly aware of its limitations, is now virtually begging to be regulated. Facebook should stick to what it knows. Simplify revenue streams and focus on commerce, not propaganda.