Smart People Like You and Me vs. Persuasion Tactics from Mighty Google: How Google Uses Behavioral Economics – Right Inside the Ad Platform – to Lull Advertisers into Overspending
You don’t have to be a fancy behavioral economist to use fancy economics insights to arm yourself against the tricks of the trade. How powerful are cognitive biases in overcoming the best rational efforts of even super-smart folks? So powerful, in fact, that they’re irresistible in almost all cases – if done right. That’s according […]