03 Mar Unleash Your Quality Score Beast Mode (Bing Ads Edition)
- 2020: The Summer E-Commerce Economy that Kept on Churning? - June 24, 2020
- Largest EVER VC Investment in a Canadian Startup Goes to Clio (Yes, Another Former Page Zero Paid Search Client) - September 4, 2019
- On the Advantages of Remote-Friendly Companies - August 9, 2019
Thinking of getting fancy with Quality Score? It may be better to be more straightforward. Read on.
Quality Score is the driving force in the PPC ranking algorithm at all major search engines; indeed, it has been since Google AdWords Select was released in 2002. You could do far worse than to model your strategy as if Quality Score were essentially unchanged from that early formulation of AdRank = CTR X Max Bid. Alterations to the formula have largely constituted refinements intended to make Quality Score more accurate, less clunky, and more appropriate to each specific user query.