Paid Social Media

PAID SOCIAL MEDIA

Who would you rather have handling your paid social media advertising?

The agency that has spent the better part of the last 17 years squeezing performance out of highly measurable paid online channels, wrestling with attribution models, intuitive reporting, ad testing, Google Analytics, conversion tracking, and various approaches to automation, to say nothing of hobnobbing with Marty Weintraub?

(OK, we’ve exaggerated for effect, and used up more than our quota of commas. The point we want to make is that we do paid Facebook, and we think our team is uniquely suited to drive performance in this channel. Our clients see the channel as an important driver of growth going forward. And as long as Facebook’s reach and usage remain strong, so do we.)

Facebook audiences are uniquely powerful and specific. As a remarketing channel, Facebook is superb as well as compared with broader display networks, because – well, it’s Facebook.

So we don’t have to worry about our ads showing up on all kinds of low-performing websites, bot clicks, and the like. You’d be crazy not to take advantage of the power and reliability of this channel.

2018 Facebook Ad Share (eMarketer)
23%
Total Digital Spend
10%
All Ad Spend Combined

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