(OK, we’ve exaggerated for effect, and used up more than our quota of commas. The point we want to make is that we do paid Facebook, and we think our team is uniquely suited to drive performance in this channel. Our clients see the channel as an important driver of growth going forward. And as long as Facebook’s reach and usage remain strong, so do we.)
So we don’t have to worry about our ads showing up on all kinds of low-performing websites, bot clicks, and the like. You’d be crazy not to take advantage of the power and reliability of this channel.