14 Oct Are Your PPC Campaign Results Better Than They Look? Or Worse? (The SEM Post)
Posted at 17:56h in Paid Search Marketing
Andrew Goodman
Founder & President at Page Zero Media
Latest posts by Andrew Goodman (see all)
- Largest EVER VC Investment in a Canadian Startup Goes to Clio (Yes, Another Former Page Zero Paid Search Client) - September 4, 2019
- On the Advantages of Remote-Friendly Companies - August 9, 2019
- Another “Holy Crap” Acquisition of a Former Page Zero Client - June 11, 2019
By Andrew GoodmanAt this time of year, the pressure is on to “be ready” for the upcoming hot season, and to “work with increased budgets.” Various cheerleaders and naysayers in your company (and especially, our friends at the search engines) may be pushing you and pulling you every which way, trying to find justifications in current profitability indicators to provide fuel for arguments to turn up (or down) the heat.