October 14, 2014 Are Your PPC Campaign Results Better Than They Look? Or Worse? (The SEM Post)
Posted at 17:56h in Paid Search Marketing
Founder & President at Page Zero Media
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By Andrew GoodmanAt this time of year, the pressure is on to “be ready” for the upcoming hot season, and to “work with increased budgets.” Various cheerleaders and naysayers in your company (and especially, our friends at the search engines) may be pushing you and pulling you every which way, trying to find justifications in current profitability indicators to provide fuel for arguments to turn up (or down) the heat.