14 Oct Are Your PPC Campaign Results Better Than They Look? Or Worse? (The SEM Post)
Latest posts by Andrew Goodman (see all)
- Largest EVER VC Investment in a Canadian Startup Goes to Clio (Yes, Another Former Page Zero Paid Search Client) - September 4, 2019
- On the Advantages of Remote-Friendly Companies - August 9, 2019
- Another “Holy Crap” Acquisition of a Former Page Zero Client - June 11, 2019
At this time of year, the pressure is on to “be ready” for the upcoming hot season, and to “work with increased budgets.” Various cheerleaders and naysayers in your company (and especially, our friends at the search engines) may be pushing you and pulling you every which way, trying to find justifications in current profitability indicators to provide fuel for arguments to turn up (or down) the heat.