Are Your PPC Campaign Results Better Than They Look? Or Worse? (The SEM Post)

Are Your PPC Campaign Results Better Than They Look? Or Worse? (The SEM Post)

Andrew GoodmanBy Andrew Goodman
President and Founder, Page Zero Media
@andrew_goodman
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At this time of year, the pressure is on to “be ready” for the upcoming hot season, and to “work with increased budgets.” Various cheerleaders and naysayers in your company (and especially, our friends at the search engines) may be pushing you and pulling you every which way, trying to find justifications in current profitability indicators to provide fuel for arguments to turn up (or down) the heat.

Continue reading on The SEM Post.