22 Jul PPC Audits: A Guide to Playing Fair
Latest posts by Andrew Goodman (see all)
- Another “Holy Crap” Acquisition of a Former Page Zero Client - June 11, 2019
- Metasearch Engines: In Memoriam - March 7, 2019
- Creating Team Wins in PPC: Tools and Tips to Work More Transparently - December 14, 2018
Arbitrary destruction of reputations turns people into slaves.
-Nassim Nicholas Taleb, recent Facebook post
Ever been taken down by an “ambush audit”? It’s not fun.
Tempted to win new business yourself by ambushing an incumbent agency? Tempting, but…
Is your organization actually built around approaching businesses and cold-pitching them, with the “ambush audit” as the mainstay of your approach to winning new business? Well then. You are the embodiment of evil.