10 Oct 5 Ways PPC Can Make You A Smarter Marketer (Search Engine Land)
Vice President, Online Marketing Strategy
Page Zero Media
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I’ve come to the conclusion that search marketing makes you super smart when you use it to its full potential. Obviously, one doesn’t get smart by being lazy, complacent or having campaigns run on autopilot.
PPC smarts come from rolling up your sleeves and getting your hands dirty with data, analysis, and data-driven decisions. In this article, I’ll cover several ways in which PPC can make you super smart.