Page Zero Marketing Seminar - February 3, 2009

Accelerate Your Campaign Success -- Introducing the Page Zero Marketing Seminar:

“Winning the Paid Search Game”
with Andrew Goodman & Mona Elesseily

Google AdWords. Yahoo Search Marketing. Microsoft adCenter. Together, they take in nearly $25 billion a year from advertisers. The reason for their success is simple: measurable, direct responses from target customers… without intrusive methods. Fabrice Taylor recently wrote that Google AdWords is like a “smart bomb” that threatens to push many old media models into obsolescence.

Is it time to get your company up to speed?

This hands-on, intensive half-day seminar is designed to kick your paid search campaign performance into high gear. Led by authors and globally recognized speakers Andrew Goodman (Winning Results with Google AdWords) and Mona Elesseily (Mastering Panama).

A combination of the latest tips and techniques, insights into the principles driving profitable campaigns today, and hands-on custom workshop sessions using live campaigns. A small-group setting ensures personalized attention to your marketing objectives.

Here’s what you’ll learn:

• The different PPC techniques for Google, MSN and Yahoo!
• How to generate killer ad copy and leave with ads to use in your campaigns
  
• Ad copy testing methods – from A/B to multivariate testing
  
• How to outsmart competitors with advanced keyword research techniques
  
• How to set bids so you’re not overpaying for clicks
  
• Landing page best practices and testing methods
  
• Skinny Analytics: how to make the most of campaign data with the least effort
  
• Tips on how to advertise using contextual networks
  
• Helpful third-party tools that make PPC management easier/less time consuming
  
• Learn to unravel and profit from “quality score” (these are the algorithms now used by all major search engines to rank ads).
  
• The top 5 opportunities and threats for your campaigns
  
• And much more!

When:
9:00 a.m. to 1:00 p.m.
Tuesday, February 3, 2009

Where:
The MaRS Centre
101 College Street, Seminar Room CR-3
Toronto, ON Canada
M5G 1L7

Who can profit? Anyone responsible for online marketing campaigns – especially those looking to learn direct response methodologies as they are manifested through user keyword searches. It’s the world’s fastest and most exacting marketing “lab”!

Our qualifications? We have 10 years of online marketing experience and the authors of the leading published books on the subject. We’ve spoken at 35+ search conference events globally… and counting. We’ve even given internal search marketing training seminars for companies who must remain nameless… because they’re major search engines!

• A free copy of Andrew Goodman’s book, Winning Results with Google AdWords, 2nd Edition

Here’s what others are saying:

Founded in 2000, Page Zero is widely considered to be a global thought leader in paid search and is an active player in the digital marketing ecosystem, with ongoing involvement with the Canadian Marketing Association and an integral role in the high profile Search Engine Strategies and e-Metrics Summit series of conferences. Our founder and president, Andrew Goodman, is author of Winning Results with Google AdWords (2nd Edition) (McGraw-Hill, December 2008). Page Zero's Mona Elesseily is author of Mastering Panama, the world's leading guide to Yahoo Search Marketing. Current and recent clients include E*TRADE, Torstar Digital, Capital One, Canadian Tire, Canada Web Hosting, Business and Legal Reports, Appliance Parts Pros, MIT, The Canadian Standards Association, and Canon Canada. Page Zero's executive team is also on the Advisory Boards of several industry-leading platform and analytics software companies, and has participated in beta testing of paid search platforms for companies like Yahoo and Google.

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