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Accelerate Your Campaign Success -- Introducing
the Page Zero Marketing Seminar:
“Winning the Paid Search Game”
with Andrew Goodman & Mona Elesseily
Update,
May 8: Only four seats left! Act now to avoid
disappointment. |
 Google
AdWords. Yahoo Search Marketing. Microsoft adCenter. Together, they take
in nearly $20 billion a year from advertisers. The reason for their success
is simple: measurable, direct responses from target customers… without
intrusive methods. Fabrice Taylor recently
wrote that Google AdWords is like a “smart bomb” that
threatens to push many old media models into obsolescence.
Is it time to get your company up to speed?
This hands-on, intensive half-day seminar is designed to kick your paid
search campaign performance into high gear. Led by authors and globally
recognized speakers Andrew Goodman (Winning Results with Google AdWords)
and Mona Elesseily (Mastering Panama).
A combination of the latest tips and techniques, insights into the principles
driving profitable campaigns today, and hands-on custom workshop sessions
using live campaigns. A small-group setting ensures personalized attention
to
your marketing objectives.
Here’s what you’ll learn:
- The different PPC techniques for Google, MSN and Yahoo!
- Learn platform differences and how to get the best bang on the big
three search engines.
- How to generate killer ad copy and leave with ads to use in your
campaigns.
- Ad copy testing methods – from A/B to multivariate testing
- How to outsmart competitors with advanced keyword research techniques.
- How to set bids so you’re not overpaying for clicks
- Landing page best practices and testing methods
- Skinny Analytics: how to make the most of campaign data with the
least effort
- Tips on how to advertise using contextual networks
- Helpful third-party tools that make PPC management easier/less time
consuming
- Learn to unravel and profit from “quality score” (these
are the algorithms now used by all major search engines to rank ads).
- The top 5 opportunities and threats for your campaigns
- And much more!
 When: 9:00
a.m. -1:00 p.m., Thursday, May 15, 2008
Where: Westin Harbour Castle Hotel,
Toronto, Ontario
Who can profit? Anyone responsible
for online marketing campaigns – especially those looking to learn
direct response methodologies as they are manifested through user keyword
searches. It’s the world’s fastest and most exacting marketing “lab”!
Our qualifications? We have 10 years
of online marketing experience and the authors of the leading published
books on the subject. We’ve spoken at 35+ search conference events
globally… and counting. We’ve even given internal search
marketing training seminars for companies who must remain nameless… because
they’re major search engines!
Update,
May 8: Only four seats left! Act now to avoid
disappointment. |
Need a little extra?
You’ll also receive the following gifts at no extra cost with your
registration:
- free copy of Mona Elesseily’s Mastering Panama, an $87 value
- a free copy of Andrew Goodman’s Winning Results with Google
AdWords, 2nd edition (sent to you
as soon as it’s released by the publisher -- $20 value)
- a free copy of Scott Miller’s TheConversionLab.com, a highly
recommended report on testing for improved sales conversions ($97 value)
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$329 |
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Here’s what others are saying:
“When you’re maximizing a paid
search spend in seven figures, you want the best on your team.
Under Mona Elesseily’s direction, our campaigns have reached
new heights in performance.”
-– Roman Kagan, AppliancePartsPros.com
“Page Zero brings a wealth of knowledge and expertise to
paid search. Andrew Goodman's content and level of detail is a
great benefit for those wanting a deep understanding of this part
of the online world.”
-– Michael Seaton of Thornley
Fallis
“Andrew’s seminar opened my company’s eyes to
the broader opportunities they may be missing in paid search. Communicating
the nuances to a diverse group of managers from over a dozen divisions
of an engineering company is no easy task. Thanks Andrew!”
-– Mikkel Andersen, SEO Specialist, Niro
A/S, GEA Group
“Unraveling the mysteries of paid search has been vital
to the health of our business. With Page Zero’s detailed
advice we were able to vastly improve the economics of our campaigns.
They now look like a case study in how to get the most bang for
your search buck.”
-– Elaine Kunda, CEO, ZipLocal
"I really enjoyed your presentation style, the thoughtfulness
and thoroughness of your material and your frank discussion of
various PPC issues. Keep up the good work."
-– Matthew Daimler, Founder of SeatGuru.com
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$329 |
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