How To Reduce Landing Page Clutter For Optimal AdWords Performance (Search Engine Land)

When it comes to optimizing PPC landing pages, marketers often think about beefing up page copy, adding trust signals, or including eye-catching graphics.
What they often neglect to consider are ways to reduce page clutter — ways to make the information on your landing page easier to read, or ways to visually enhance the most pertinent information on a page.

In this article, I’ll cover the basics on how to effectively reduce landing page clutter.

Eliminate Unnecessary Words

The English language is full of unnecessary words. Unfortunately, these words clutter up your marketing messages and make it difficult for visitors to read — let alone absorb — page copy. Remember, you only have a few seconds to grab your prospect’s attention before they click away, so keep your marketing copy clear, concise and direct.

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