Reach millions of targeted new customers right away!
With over 200 million searches per day on Google, and thousands
of links for every search, the chances of your products being found
online are slim…until now. Learn how to target your marketing
message and lead customers directly to you at the precise moment
they’re looking for the products and services you’re
selling. In Winning Results with Google AdWords, online marketing
guru Andrew Goodman explains why and how a Google AdWords campaign
is the best bet for your advertising dollars. He outlines sure-fire
strategies for writing successful ads, selecting and grouping specific
keywords, increasing conversion rates, and maximizing online sales.
Discover ways to expand your ad distribution, why testing ad effectiveness
is crucial, how to effectively track results, and much more.
- Learn to use the Google AdWords Keyword Tool to your advantage
- Maximize existing and familiar keywords--and remove negative
search phrases
- Increase conversion rates and determine which traffic-tracking
methods are right for you
- Systematically test ad copy and develop a plan for ongoing keyword
discovery
- Adjust your ad campaign based on the ROI data you collect
- Gain new customers and retain customer loyalty through smart
ad copy and personalization
- Zoom ahead of your competitors by using AdWords rapid feedback
cycles
- Filter out inappropriate or irrelevant prospects
Andrew Goodman is Founder and Principal of Page Zero Media, a consulting
firm that provides search engine marketing services and strategic
advice to companies seeking an online presence. He co-founded Traffick.com,
an acclaimed “Guide to Portals,” and is a regular speaker
at industry conferences such as Jupitermedia’s Search Engine
Strategies and Nielsen Norman Group User Experience.
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