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Online Public Relations

Since the turn of the century, gurus like Danny Sullivan have argued that your search engine visibility and presence is like public relations. (Good on you, Danny, to see the full picture beyond just direct response.) How you “look” reflects on how well you “do.”

But search engine positioning and paid search placements aren’t the only kinds of online public relations. Receiving favorable online mentions from experts, journalists, bloggers, and ordinary civilians, and gaining traction in emerging sites of social media, is all part of building your brand momentum – and the nice side effect is, you usually benefit from higher search rankings when all is said and done. Let’s talk, so we can customize a plan to suit your needs.

PAGE ZERO NEWS

Speaking Engagement
Hear Andrew Speak at eMetrics
Andrew Goodman speaks on "Serious Search - Graduate Level" at the eMetrics Summit, Washington, DC, October 23, 2008.

upcoming event
Andrew Moderates at SES San Jose
Join Andrew for panels on Viral Campaigns, Search Beyond Google, and much more... and enjoy yet another Google Dance... at SES San Jose, Aug. 18-22, 2008.




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  Paid Search Marketing
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Consulting from Page Zero
Paid Search Marketing
Expert management of AdWords & YSM accounts
Conversion Improvement
SEO, Landing Page Juice
& Website Design Refresh

Page Zero Publications
Google AdWords Handbook
By Andrew Goodman
Get the original handbook packed with do-it-yourself tips on maximizing ROI with Google AdWords!  
MORE INFO
 

 


About Page Zero Media

Founded in 2000 by Andrew Goodman, Toronto-based Page Zero Media has implemented over 250 paid search advertising campaigns. We also do other things! Our diverse range of clients include: niche retailers (NutsOnline.com, TheLightbulb.co.uk, AppliancePartsPros.com); large retailers (Canadian Tire); niche-sensitive consumer lead generation (HIFU.ca); B2B lead generation (Intellishare Environmental); financial companies (E*TRADE, BMO Investorline); media companies (Torstar Digital); Internet pure plays (PayPal, CareerBuilder). Page Zero’s management team: Andrew Goodman (Founder; Author, Winning Results with Google AdWords (McGraw-Hill, 2005, 2008); Dean Towers (Founding Partner, Director, Client Services); Mona Elesseily (Director, Internet Strategy; Author, Mastering Panama); Cory Kleinschmidt (Director, Web Development; Co-founder, Traffick.com).

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