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Since the turn of
the century, gurus like Danny Sullivan have argued that your search
engine visibility and presence is like public relations. (Good
on you, Danny, to see the full picture beyond just direct response.)
How you “look” reflects on how well you “do.”
But search engine positioning and paid search placements aren’t
the only kinds of online public relations. Receiving favorable
online mentions from experts, journalists, bloggers, and ordinary
civilians, and gaining traction in emerging sites of social media,
is all part of building your brand momentum – and the nice
side effect is, you usually benefit from higher search rankings
when all is said and done. Let’s talk, so we can customize
a plan to suit your needs.
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