Problem: Cost and
bureaucracy aren’t something you
can afford. You want a simplified, cost-effective process for putting
some life into your landing pages – while not
sacrificing the power of contemporary testing methodologies. Compromise
on creative elements or the proper testing protocol and you could wind
up as uncertain as ever.
Budget Ballpark: $5,000 and up
per test, and a willingness to pay a substantial performance bonus. |
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Pain Reliever: Page Zero’s
Landing Page Juice is true, professional-quality multivariate testing.
It takes the principles behind garden-variety A/B testing and Best Practices
Audits (also good ideas), and takes them to the logical next step, injecting
user experience best practices, alternative messaging strategies, and finally,
offering sophisticated, statistically sound feedback on various elements
of user behavior. Most of all, the creative and testing process are informed
by a simplified framework that allows us to interpret positive and negative
user feedback in light of broader (and often, simple) theories of online
navigation, targeting, communications, and web credibility. Page Zero was
an early beta tester of Google’s Website Optimizer testing product — we
find the ongoing dialogue with Google invaluable (and we hope they like
our feedback too!). Landing Page Juice consists of a planning phase and
a typical 30-60 day testing and data analysis phase.
Interested? Please get in touch by providing us a little bit more information
about your company and your objectives for this project. More is better!
Request a Quote: Landing Page Juice
(required information is marked with an asterisk *)
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| Page Zero Publications |
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Google AdWords
Handbook
By Andrew Goodman |
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| Get the original handbook packed
with do-it-yourself tips on maximizing ROI with Google AdWords! |
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