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Paid Search

Google Announces Premier Partners Designation for Agencies

Posted on July 18th, 2016 · Posted in Paid Search

As a PPC-focused agency, we’ve always hoped that our story would be easy to differentiate from the roughly several million wannabes who would like to dabble a bit in Google.. read more

Massive Cash, Uncertain Attribution: Automotive Ad Spend Trends

Posted on March 21st, 2016 · Posted in Paid Search

Along with insurance companies, car companies have been one of the major holdouts when it comes to their lingering attachment to relentless, expensive television advertising. It has its place, but.. read more

7 Ironclad (Slightly Fudgeable) Laws of PPC Campaign Structure

Posted on September 30th, 2015 · Posted in Paid Search, Paid Search Marketing Articles

[This post is a companion to a panel session at SMX East in New York, Sep. 30, 2015: The Great PPC Account Structure Debate – #smx #23B] It’s no secret.. read more

Fresh Fish Sold Here Today? On Meddlesome Marketing Advice

Posted on July 31st, 2015 · Posted in Paid Search

There are literally hundreds of ways of telling the old marketing joke about the “FRESH FISH SOLD HERE TODAY” sign that appears by the fishmonger’s stall in the open-air market… read more

Mobile PPC: For Control Freaks, Challenges Remain

Posted on March 23rd, 2015 · Posted in Paid Search

(Warning: real-world data below!) Most advertisers continue to be unimpressed by subjective criteria in online advertising. And complex attribution patterns can involve too many leaps of faith. And yet… Is.. read more

PPC Managers and Deferred Gratification

Posted on February 22nd, 2015 · Posted in Paid Search

By Andrew Goodman President and Founder, Page Zero Media @andrew_goodman Subscribe to RSS Chatting with a conference speaker who just happens to be a longtime, focused SEO vendor, I didn’t.. read more

Bing Ads to Release Powerful Universal Tag

Posted on October 23rd, 2014 · Posted in Paid Search

By Andrew Goodman President and Founder, Page Zero Media @andrew_goodman Subscribe to RSS Here at  #BingAdsNext in Redmond, Nishant Gupta is announcing the impending release of Universal Event Tracking, a.. read more

What if the Mail Had a Quality Score?

Posted on October 3rd, 2014 · Posted in Paid Search

By Andrew Goodman President and Founder, Page Zero Media @andrew_goodman Subscribe to RSS   Looking at the usual small pile of unwanted solicitations sitting on our dining room table, it.. read more