Open
X

Paid Search Marketing Articles

Get Your High-Performing Ad Copy Today! Buy Now!

Posted on June 18th, 2015 · Posted in Paid Search Marketing Articles

Despite what many think, writing ad copy isn’t easy. It takes time to come up with good ad copy! As a result, many in the industry have developed and refined processes.. read more

What Do These Google AdWords Features Really Do?

Posted on May 26th, 2015 · Posted in Paid Search Marketing Articles

There are tens of thousands of PPC account managers out there today, which has led to a surprisingly wide range of account strategies. Can they all be right? If you’re.. read more

Is There Hope For Your Prospective PPC Client Or Campaign? Giving PPC Tactics Essential Support (Search Engine Land)

Posted on May 21st, 2015 · Posted in Paid Search Marketing Articles

Many businesses look to paid search to kick-start their online marketing, but columnist Mona Elesseily notes that you need to have the right elements in place before you can launch.. read more

How To Drive Phone Conversions With PPC (Search Engine Land)

Posted on April 23rd, 2015 · Posted in Paid Search Marketing Articles

Back in the day, we used phones for everything! We dialed 411 to find someone’s contact information, called shops to inquire about store hours, and bought items from a catalog over the phone.. read more

Unleash Your Quality Score Beast Mode (Bing Ads Edition)

Posted on March 3rd, 2015 · Posted in Paid Search Marketing Articles, Uncategorized

By Andrew Goodman President and Founder, Page Zero Media @andrew_goodman Subscribe to RSS Thinking of getting fancy with Quality Score? It may be better to be more straightforward. Read on… read more

Google, Partners, and Loyalty (Or: Thanks for the Espresso Machine, But…)

Posted on February 3rd, 2015 · Posted in Paid Search Marketing Articles

By Andrew Goodman President and Founder, Page Zero Media @andrew_goodman Subscribe to RSS It’s been just over three years since Andy Rooney died. For a time, there may have been.. read more

5 Search Ad Copy Resolutions For 2015 (Search Engine Land)

Posted on January 29th, 2015 · Posted in Paid Search Marketing Articles

By Mona Elesseily Vice President, Online Marketing Strategy Page Zero Media @webmona Subscribe to Articles It’s that time of year again! Time to set some PPC New Year’s resolutions! And.. read more

Lowering PPC Bids: A Powerful Dynamic (Traffick)

Posted on January 5th, 2015 · Posted in Paid Search Marketing Articles

By Andrew Goodman President and Founder, Page Zero Media @andrew_goodman Subscribe to RSS With the holiday rush over, many advertisers will be resting up from — and taking stock of.. read more

Understanding Cross-Device Attribution And Adjusting Campaigns Accordingly

Posted on December 10th, 2014 · Posted in Paid Search Marketing Articles

By Mona Elesseily Vice President, Online Marketing Strategy Page Zero Media @webmona Subscribe to Articles Today, desktop computers drive the most clicks on search ads and conversion events on websites… read more

What’s Ahead For Paid Search?

Posted on November 6th, 2014 · Posted in Paid Search Marketing Articles

By Mona Elesseily Vice President, Online Marketing Strategy Page Zero Media @webmona Subscribe to Articles In addition to focusing on today’s issues, smart marketers keep trends and likely future developments in.. read more